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Overview
In this episode, Dr. Huntley discusses the importance of using a newsletter or blog to attract ideal clients. She emphasizes that these methods are still effective and shares tips for establishing thought leadership and providing value through newsletter articles. Dr. Huntley also highlights the significance of sharing stories and examples that demonstrate expertise and connection to the topic. She recommends using the LinkedIn newsletter option and adding a blog to a website, with a focus on optimizing SEO. The episode concludes with a mention of the Mastermind Group program for established public health entrepreneurs.
Takeaways
Using a newsletter or blog can be an effective way to attract ideal clients
Newsletters should be relevant to the problem you solve and answer the questions your ideal clients have
Newsletter articles should provide value, be informative, succinct, and easy to read
Sharing stories and examples in newsletters helps demonstrate expertise and connection to the topic
Consider using the LinkedIn newsletter option and optimizing SEO for a blog on your website
Having a pipeline of prospects is important for attracting clients, even if you are currently booked
The Mastermind Group program is available for established public health entrepreneurs
Resources For Public Health Entrepreneurs
Grab your copy of: Top 10 Tips For Finding Clients
Grab your copy of: Top 10 Tips For Getting Started
Submit a question you’d like us to answer on this podcast here.
Learn more about the Public Health Entrepreneurs Mastermind group program here.
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Whether you’re just getting started or you’ve been in public health consulting or other type of business for a while, we provide support for public health entrepreneurs through our podcast and mastermind group program. We serve public health entrepreneurs in South Carolina, Georgia, Florida, and California as well as other parts of the United States and worldwide.
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